About Me
While I don't mean to resort to clichés, there's certainly more to me beyond just my career. If you're interested in learning more scroll on and feel free to download my resume by clicking the link below.
My Career…So Far
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Led intensive strategy kick-off meetings and the following meetings for survey results, personas, and brand strategy.
Responsible for the creation of brand strategy, personas, and positioning for local companies.
Integrated survey data into companies’ brand strategy and identity.
Managed a Marketing Intern and oversaw the execution and implementation of internal marketing efforts including organic and paid social media efforts, website maintenance, PPC Ads, billboard production, and subsequent reporting.
Collaborated with the creative team to properly represent clients’ brands in projects like print advertising, interior design, packaging, and social media marketing.
Developed clients’ marketing plans, including the statewide rebrand launches.
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Developed, conducted, analyzed, and presented over 25 unique qualitative and quantitative customer research which directly impacted clients’ brand strategy and marketing plans.
Collected and presented monthly marketing reports to the company’s leadership team.
Developed and managed content for marketing efforts for Instagram, Facebook, LinkedIn, Email Marketing Campaigns, and website blogs.
Communicated and managed relationships with outside vendors for client’s brand launches and marketing campaign.
Assisted in the development of brand strategy and customer personas.
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- Created a digital marketing plan that had specialized content per social channel. This plan increased Instagram followers by 69% and impressions by 13%. Facebook fans increased by 9.4% and impressions by 32%.
- Assisted in the rollout of PBS’ national rebrand.
- Collaborated with the Director of Education to develop an education booklet which was distributed to teachers and early childhood development specialists across Montana.
- Organized four annual "Indie Lens Pop-Ups" film screenings which averaged 30 attendants.
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Before getting into the world of Marketing & Branding, I cut my teeth in a handful of service jobs from folding clothes at a department store, organizing golf tee times at a private residential club, to running the host stand at Bozeman’s busiest restaurant.
Craft Beer Research
One thing you need to know about me is that while I don’t actually like beer, I am absolutely fascinated by the craft beer industry.
During my time at Montana State University, I researched brand loyalty among craft beer consumers. Through this research, it was identified that these individuals are not necessarily loyal to a specific brand of craft beer, rather they are loyal to being identified as a craft beer drinker.
Won 1st place for Student Research Poster at the AMA International Collegiate Conference
Accepted into 2020 National Conference on Undergraduate Research
Presented at the 2020 AMA Summer Academic Conference
Recognitions
Non-Work Passions
Finding the best red lipstick
Refusing to use recipes when cooking
Hosting lavish dinner parties
Getting a good chuckle out of someone
Figuring out my newest puzzle
Certifications & Affiliations
Brand Strategist | LevelC | February 2023
Bozeman Symphonic Choir
American Marketing Association
Pi Beta Phi Women’s Fraternity
The Order of Omega