ANU Drinkware

From their home base in Dillon, Montana, this motley team of farmers and scientists transforms PHA (a very sciency acronym for a plant-based material that completely biodegrades within 120 days) into ANU type of drinkware.

Instead of focusing on a choking turtle or overusing the color green, the ANU Drinkware brand celebrates the fact that you should be able to enjoy convenience without sacrificing the health of the planet and your family. This resulted in a vibrant, clever brand full of illustrations, bright colors, and personality.

All of ANU Drinkware’s touchpoints, from their packaging to their website, have been crafted for the ease of their primary clients like restaurants or hotels but keep the end user, like busy young parents, in mind.

My Contributions

• Brand Strategy 

• Persona Development 

• Naming 

• Tagline 

• Copywriting

Work Completed at Hardy Brands: 

Designer: Andrea Nault 

Illustrator: Mo Easterby

Creative Director: Brian Dolen