Bridger Animal Nutrition

Originally known as Bridger Feeds, Bridger Animal Nutrition has been a trusted source for animal wellness for over forty years. Their team specializes in developing practical, personal wellness plans for happier, healthier, longer lives. They are fulfilled when they have used their knowledge to positively impact the animals and humans around them. 

Bridger Animal Nutrition was facing a consumer perception issue and wanted to re-educate the community on their offerings. Additionally, the animal care market has become increasingly crowded in the Valley, especially with the rise of direct-to-consumer marketplaces after the pandemic.

My Contributions

• Brand Strategy 

• Customer & Employee Surveys

• Persona Development 

• Tagline 

• Copywriting 

Work Completed at Hardy Brands

Designer: Teresa Keserich

Illustrator: Mo Easterby

Creative Director: Brian Dolen