Premier Systems

Based in Bozeman, Montana, Premier Systems develops, installs, and services interior systems, with a specialization in HVAC, plumbing, and electrical. Their team came to us to develop a brand strategy and define a brand architecture that would help guide the brand as they grow.

When we first started our brand strategy process, in the survey phase, it was clear that customers did not understand the breadth of the services Premier Systems could provide. It was also evident that their customers valued how effortless it was to work with Premier Systems. By crafting a brand strategy that included changing its name from “Premier Air” to “Premier Systems” and developing a brand identity, Premier Systems now has the tools to provide consistent, effortless experiences as they grow.

My Contributions

• Persona Development 

• Customer & Employee Surveys

• Brand Strategy Support

• Naming 

• Tagline

Work Completed at Hardy Brands

Designer: Grace Washko

Creative Director: Tyrel Thornton